You should avoid these at all costs.
How to be a Comms Consultant — Momentum — Masterclass. Ten must-haves for your internal communication strategy — published May It needs to address: Because packing it full of jargon does no one any favours! Being research based means understanding the reality of communication in your company, e.
Gather your data to ensure you have both qualitative and quantitative information. See my previous article on how to conduct an internal comms audit for more info about the differences.
The word to keep in mind is clarity: What does the end result look like? Your internal communication strategy needs to align with the overall business strategy and objectives. After all, the purpose of internal communication is to help your company deliver its business strategy, so it makes sense for everything to fit together.
The way to do this is through effective internal communication. I referenced comms theory including sense-making, culture, power sources and individual differences. This article builds on that advice. What format should it be in?
The short answer is it depends. Some companies use written docs e. Word, some presentations, while others use spreadsheets. Further reading and free download: Get your internal comms planning template.
How long should it be? Again, totally depends, but mine vary from sides of A4 to pages. Shorter is better because you want it to be read and actioned, not be a weighty tome no one wants to read.
Why are some longer? My longer strategies go into greater detail, typically around the why. Who should write it? The majority of the time an IC strategy is written by an IC pro, as, unsurprisingly, they are closest to understanding what work needs to happen and how it fits into the business strategy.
This can be someone inside the organisation or an expert who is called in to offer advice and guidance to the comms team.
Involve others too when appropriate, e. What should be in an internal communication strategy? My strategies typically include these headings: Executive summary — succinct overview for reader. Should include how it will add value, what resources are needed, plus a timeline.
Plus resources and timings required to deliver it. Measurement — how the strategy will define and measure success. This can include updating the strategy at defined periods or reviewing the measurement you put in place at regular intervals. Key messages — whether for whole organisation, project or part of the company.
Should be short, memorable and consistent. You can do this by segmenting the audiences other terms exist, but will stick with it for this article — it could be a small group of employees or tens of thousands of people spread across the globe. Bear in mind your stakeholders, or people who can directly impact communication activities.
You may need to create a separate comms plan for them, and I recommend mapping the groups e.Whenever you send professional email messages, it's really important to make sure the message is perfect.
You don't want to blow an opportunity by making any mistakes - either in how you send emails or how you keep track of them.
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